Once upon a time, I was a copywriter. Think Mad Men, without the sexiness and slightly less drinking. Also, most people I worked with were squishy mortals (myself included), and looked nothing like Don Draper or Joan Harris. Nevertheless, we had fun.
After that gig ended in a blaze of not-that-much-glory, I decided to quit copywriting to spend some time traveling around with my hubby. (You can read about our adventures on my travel blog, The Everywhereist.)
But something funny happened – no matter where I went or what I did, I couldn’t turn the copywriting part of my brain off (the other parts – dedicated to remembering birthdays and what to buy at the grocery store – shut off at will). It got so bad, I started collecting ads and taking photos of billboards that I thought were brilliant, terrible, funny, or some combination therein.
When my husband and friends started asking about the stacks of Arby’s ads I had piled up next to my computer, I decided it was time to put my neurotic copywriting tendencies to work – and CopyWronged was born.
Most of the time, you’ll find examples of copy that’s just plain terrible. But, occasionally, something fantastic will work its way into the mix. It’s kind of like real life in that respect.